ABOUT US

An eclectic and irreverent Brand 100% Made in Tuscany
Proudly Made in Tuscany

the beginning

fromTuscany to the world, with passion

Tuscany, the cradle of the Renaissance, is celebrated worldwide for its extraordinary artistic and cultural heritage, with eight sites recognized by UNESCO as World Heritage treasures. Culture permeates every corner of the region, with roots stretching back to antiquity: from the remains of the mysterious Etruscan civilization and its splendid necropolises, through Roman rule, to the Middle Ages — still visible in enchanting villages, Romanesque and Gothic churches, and abbeys. Then came the Renaissance, a golden age that revolutionized architecture, painting, and sculpture, projecting Tuscany’s fame across the globe. The region is home to unique museums that safeguard priceless masterpieces, such as the Uffizi Gallery — a true treasure chest of art — and the Accademia Gallery, where Michelangelo’s majestic David stands. Tuscany also embraces the present, with numerous centers dedicated to contemporary art, including the Pecci Center in Prato, a hub of international avant-garde creativity.

Proudly Made in Tuscany

the present

Design and research live here

The Luigi Pecci Center for Contemporary Art was the first Italian institution founded with the mission of presenting, collecting, documenting, and supporting research across the visual arts, cinema, music, performing arts, architecture, design, fashion, and literature — all as expressions of the contemporary world. Its purpose is to give the public direct access to the major themes that shape life and the society in which we live. At Koon, we are especially proud of this cultural landmark in our city, and we gladly let its creative energy inspire our own path.

and here we are...

hello, we are koon

An eclectic and irreverent brand 100% made in Tuscany

Without losing the original identity on which its entrepreneurial spirit is rooted, Tuscany today can be seen as a global village — a place where diverse cultural approaches and lifestyles coexist. Koon’s philosophy embraces this richness: blending multiple inspirations while remaining firmly focused on continuous research and product development, rigorously conceived and crafted in Italy. The union of high-quality materials with refined sportswear makes Koon unique in its category. This versatility allows for effortless wardrobe building, balancing elegance with ease. Only the most precious materials are chosen — from the finest cottons to the best spun wools — forming the very essence of our products. The artistry of Italian manufacturing is evident in every detail, where sophisticated simplicity meets contemporary style. This is what defines our brand.