Slide FW 2020/21 WELCOME Slide A YOUNG IRREVERENT COLLECTION Slide CREATED IN PRATO ITALY Slide 100% ITALIAN Slide
1

a 100% Italian Company

Our products are entirely produced in Prato, Italy.
 A cornerstone of the brand philosophy is 
"made in Prato".

2

Proudly made in Prato

We promote and support the recovery of that textile culture that has always been an excellence 
of the Tuscan manufacturing district.


3

a creative and irreverent brand

Our goal isn’t to make something everyone will love; the goal is to get excited, and make a thing where something wasn’t before.

Our Products

the New FW 2020/21 Collection

Life is too short to wear boring clothes
A 100% Italian Company

HELLO, WE'RE KOON

Our philosophy

Koon’s philosophy is about mixing several inspirational approaches yet staying focused on continuous research and the product development,
rigorously developed and made in Italy.

 The combination of high quality material with bespoke finely tailored sportswear makes Koon unique in its category. The versatility of these combinations renders wardrobe building effortless. 

The most precious materials are used, from the best spun wool fabrics to the finest cotton. 
This is the core of the product.
The artistry of Italian manufacturing is visible in the attention to every detail.
 Sophisticated simplicity with the ultimate in trend and style defines our brand.


it’s a matter of details

Creating energetic products

We are committed to produce unparalleled clothings

Our collections are a perfect mix of materials stitched together with expertise; Our attention to details, to unexpected combination of patterns and fabrics are our distinctive mark. Classic shirts embellished with colourful elbow patches, textured and energetic lining under ‘formal’ coats, as well as graphic prints re embroided and layered with different techniques give to our products a distinguished look and a impactful appeal.

Our flying capsule logo is the perfect resuming of Koon’s attitude to irony, research and unpredictable stylistic approach. It is an expression of who we are, what we do and what inspires us. KOON is design, aesthetics and art, together with developing research and innovation.

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KOON AROUND THE WORLD

Echoes from Koon's world