The subtle difference between something good and something great
Koon was born from the need to stand out from the mob. We work on a deep understanding of what our customer wants to do and achieve. 
We understand the experiences that our audience craves, as well as the people, things, and places that inspire them.
 It’s about defining who or what your customer wants to become in the future, and giving them products that will help them to achieve that end goal.
 We want be associated with joy of life, a strong devotion to the environment, hospitality and worldwide friendship. 
We want to be Koon
A 100% Made in Italy project


Proudly green, white and red

Our garments are strictly hand-made and entirely produced in Italy. We employ skilled and passionate craftsmen to offer you a unique and original product. Any discrepancies or imperfections are due to their manual processing and are a sign of quality and craftsmanship. Koon, proudly made in Prato, Italy. Successful Made in Tuscany has craftsmanship, which is often underestimated, as its common thread. Koon designs each collection with craft knowledge, ambition and dedication; Koon's philosophy is to blend disparate creative approaches while remaining focused on product research and development rigorously developed and made in the region. The collections, are the ad hoc marriage of fabrics and finishes, sewn together with expert craftsmanship. Attention to detail and unexpected combinations of different fabrics and patterns are our hallmark. We use the finest materials, but also carded and regenerated wools, obtained from the complete recycling of garments or from the scraps of various processing. Sustainability, not surprisingly, is at the heart of Koon's way of doing things, the KOON WAY. Koon project aims to distinguish itself from the standardization by trying to deeply understand what the customer wants. Koon's customer is a conscious young adult, not in the tow of ephemeral trends, but with a style intrinsically sewn to his own philosophical and cultural being. A man who makes the apparent ease in the execution of things the secret of his own elegance and aptitude to stand out, with natural ease. The basis of Sprezzatura, a 'style concept' born in the Renaissance and, too, Tuscan.