a 100% Italian Company
Every one of our products is crafted in Tuscany, Italy, where ‘Made in Tuscany’ is not just a label but the heart of our philosophy.
Proudly made in Tuscany
We champion the revival of textile culture, a timeless hallmark of excellence in Tuscany’s manufacturing tradition.
a creative and irreverent brand
Our goal is not to create something that pleases everyone, but to ignite excitement and bring into being something that did not exist before.
Our products
THE NEW AUTUMN WINTER 25/26 COLLECTION
all Styles are ok, except the boring ones
A 100% Italian Company
HELLO, WE'RE KOON
Our philosophyKoon’s philosophy is about mixing several inspirational approaches yet staying focused on continuous research and the product development, rigorously developed and made in Italy. The combination of high quality material with bespoke finely tailored sportswear makes Koon unique in its category. The versatility of these combinations renders wardrobe building effortless. The most precious materials are used, from the best spun wool fabrics to the finest cotton. This is the core of the product. The artistry of Italian manufacturing is visible in the attention to every detail. Sophisticated simplicity with the ultimate in trend and style defines our brand.
it’s a matter of details
Creating energetic products
We are committed to produce unparalleled clothingsOur collections are a harmonious blend of fine materials, brought together with expert craftsmanship. Attention to detail and the art of pairing unexpected patterns and fabrics are our signature. Classic shirts are reimagined with colorful elbow patches, formal coats reveal textured and vibrant linings, and graphic prints are re-embroidered and layered with diverse techniques — giving each piece a distinctive character and a striking appeal.
Our flying capsule logo perfectly embodies Koon’s spirit of irony, research, and an unpredictable stylistic vision. It reflects who we are, what we create, and what inspires us. KOON is design, aesthetics, and art — seamlessly combined with ongoing research and innovation.
